Event Venue and Description – Webinar

**This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund**

Learn how to market your e-commerce business via Paid Search including Shopping Ads.

As an e-commerce business in the current climate, you already understand the challenges in driving people who are looking to buy your products to your website . This webinar will take you through the basics of paid search & display marketing including a detailed look at shopping ads. It will also cover account structure, product feed optimization, different types of ads, ad extensions and audience targeting.

This seminar will cover

• Fundamental aspects of Biddable search & display marketing for e-commerce
• Ad account set up and best practices
• Plan biddable campaigns to match your business objectives
• Different Ad types including text, expanding text, dynamic, display, shopping & smart ads
• How to monitor and manage your own Google/Bing/Social Ads campaigns

For further information and details of how to register, please follow the link provided