Whether you are new to selling your goods and services overseas or experienced in international trade, the Sheffield City Region Growth Hub can help your business to achieve its international potential.

Too many businesses are reliant on the domestic UK market and are failing to take advantage of the significant opportunities that are available across the globe. Whilst significant opportunities exist, there are barriers that regional businesses face in operating internationally. These barriers are often particular to your business circumstances. The role of the Growth Hub is to work together with you to help you overcome these barriers and to help your business achieve its international potential.

Exporting is not difficult, It’s just different.

Research consistently shows that exporting can help your business to achieve faster and more sustainable growth. In fact, this is often the single biggest benefit of exporting. Growth through trading internationally is likely to increase your turnover through accessing new overseas customers, reduce your costs through an increase in volume and increase your staffing levels in order to fulfill international orders. Business productivity, innovation and efficiencies are also highly likely through the fostering of new ideas for your products and services.. Evidence also suggests that businesses are more likely to survive as exporting overseas helps to increase the commercial lifespan of existing products and services.

5 steps to winning business overseas

  1. Deciding to go for it

Like any new business venture, international trade requires an investment of time, effort, money and a clear strategy. Many find the prospect of tackling a new market daunting and are concerned about the changes they may have to make to things like staff skills, websites and packaging. However, by first considering the risks and taking the proper precautions, the rewards far outweigh the challenges

  1. Deciding where to go

In many instances this decision will be made for you. It could be that you’re already seeing lots of visits to your website from a specific country, indicating that there’s a clear interest, or it could be as simple as an overseas business contacting you and placing an order.

For others, it will require careful research and planning to identify where there’s a demand for your offer and whether it will be viable to export your products or services to that market and still make a profit.

  1. Getting out there

You’ve made the decision, identified where there’s a clear demand for your products or services and the time has come to head out to your new market and win new business. The temptation will be to race out there and start knocking on doors, but there are a few key considerations

  1. Completing the deal

You’ve made it to a new market, your product or service has proved to be a hit and you’ve secured your first sale. However, a deal is never done until the delivery has been made and you’ve been paid.

There are a number of things to consider in completing a sale and, just like business in the UK, there are a number of ways to ensure you deliver on time and secure payment…

  1. Growing further

Inevitably, once you’ve seen the potential of international trade the next step will be to find more overseas customers and enter even more new markets. After breaking into one country, you’ll have gained the experience and skills in your business that you need to export further, but you still need to think carefully about where to go next.

In many instances, it will be worth developing your skills and knowledge further

Still need convincing? There is lots of support available to assist you on your export journey:

Department for International Trade – https://www.gov.uk/government/organisations/department-for-international-trade

Department for International Trade (DIT) Yorkshire and Humber can help your business thrive overseas no matter if you are already an experienced exporter, or just about to start your export journey.

DIT’s varied and detailed export programmes offer something for every type of business.

To find out more, please contact the DIT Yorkshire and the Humber customer services team – yorkshire@mobile.trade.gov.uk or call +44 (0) 300 365 1000.

UK Export Finance – https://www.gov.uk/government/organisations/uk-export-finance

UKEF is the government department which helps exporters with a range of products particularly for SME and mid-sized exporters who can’t get finance and/or insurance from their bank and/or trade credit insurer.

To find out more,  please contact the Export Finance Advisor covering the SCR – Paul Wright on paul.wright@ukef.gsi.gov.uk or call +44 (0) 7812 667312

Contact the Growth Hub team to find out how we can support you in your overseas growth – or take a look at our events calendar to find out about suitable events and take the next step on your international journey