Export Academy

The Export Academy, from the Department for International Trade (DIT), gives small and micro-businesses in the Yorkshire and the Humber region the know-how to sell to customers around the world with confidence.

Delivered by experts, the virtual workshops are designed to equip businesses with the skills and knowledge they need to reach the global market and achieve their full potential. The nine workshops cover topics such as:

• Preparing to do International Business
• Basic Export Procedures
• International Market Research
• Export Pricing and Distribution
• Customs Procedures
• Introduction to Incoterms® Rules
• Export Controls
• Getting Paid
• Selling Services Overseas

This programme is designed for owners and senior managers of businesses. To qualify businesses must:

• have a turnover of up to £500,000 but may also be suitable if businesses are new to exporting and have a higher turnover
• be located in the Midlands, North of England or the South West of England

Due to the pandemic, the Export Academy will temporarily be delivered online, and will feature educational events, independent learning, networking and group mentoring. Businesses will leave the course with a completed export action plan that could help take their business to international customers.

Businesses can register to join the Export Academy – download the leaflet for more information here.

What is the Export Academy?

The Export Academy from the Department for International Trade gives small and micro businesses the chance to learn how to sell to customers around the world with confidence. Learning directly from experts in international trade, this free course will help businesses to grow their international sales, whether they are selling children’s clothes to Spain online, or providing PR services for a new client in the US.
The programme is designed for owners and senior managers of businesses with a turnover of up to £500,000 and located in the Midlands, North of England and the South West of England. The Export Academy will help businesses in these regions by supporting them to overcome common challenges that small businesses can face when they first start to export.

Why has the Export Academy been developed?

Businesses of any size can take advantage of the global demand for UK goods and services2. Most UK SMEs start exporting by reacting to incoming international orders3; however, if they proactively plan and seek out international opportunities, they can be more than twice as likely to report growth in their exports4. Setting up small business owners with these global ambitions early on, and equipping them with the skills and knowledge they need to enter the global market with confidence, is essential to help them meet their full potential.
Research from the Department for International Trade suggests that most business who could export feel that they don’t have a good level of knowledge about how to do so. The Export Academy has been designed to address this uncertainty about how to sell internationally through education and support, enabling businesses to proactively seek out new opportunities around the world.

What do businesses get from the programme?

Businesses that graduate from the Export Academy will leave with a completed export action plan to take their business to international customers. This plan will be the culmination of educational events, independent learning, networking and group mentoring provided by the programme.
The Export Academy includes a series of up to eight educational webinars, led by experts from the Department for International Trade, with exclusive content that’s been developed specifically to help small and micro businesses understand everything that they need to know about how to start selling internationally. The course content is supplemented by support from experienced advisers.
Participating businesses will also hear first-hand accounts of the challenges and rewards of growing a business internationally from experienced SMEs, as well as being able to have their questions answered directly by International Trade Advisers, and to network with other businesses that have global ambitions.
The Export Academy is also a route to find out more about the support that’s available from the Department for International Trade and its local trade offices, including the chance to join future trade missions and access grants and funding.

Who is the programme for?

During the pilot phase, the programme is open to any business in the qualifying regions who has a product or service that can be sold internationally and has a turnover of up to £500,000. It is for businesses who know that they want to reach international customers in the future, as well as those who might already be selling to customers beyond the UK
and want to build up their exporting knowledge to help to grow their sales. The course content has been designed to reflect these different levels of experience.

How is the course structured?

The Export Academy is structured around up to eight educational webinars, dependent upon a businesses’ existing capability, all of which are made available for people to view on-demand. These webinars are supplemented by a workbook that outlines all the course content covered in the sessions, as well as a glossary of key terms and a directory of other organisations and resources which businesses may find helpful as they grow their international sales.
How can people join? Interested businesses can register now at www.events.great.gov.uk/ExportAcademy

In Series 2, there are nine workshops scheduled to take place in February – March 2021. Aimed at new-to-exporting businesses, the Export Academy is designed to increase confidence and knowledge in small businesses looking to develop their international sales for the first time. Businesses can register to attend up to nine workshops on a number of key exporting topics, including international market research, customs procedures, Incoterms and more.