Twinkl helps parents & teachers through the pandemic and supports new like-minded businesses
A Sheffield-based educational publisher has played a major role in supporting education during the Covid-19 lockdown, after recognising how it could help teachers, parents and carers right across the globe.
Twinkl immediately offered free access to its entire collection of online resources, which was over 630,000 at the time, as schools closed as a result of Covid-19 back in March.
The company reached out to over 200 countries and regions and created bespoke codes for different countries to ensure that everyone, everywhere was able to access Twinkl resources should they wish to use them.
As a result, Twinkl’s website became the 89th largest domain in the UK by traffic, sitting above sites including Deliveroo, Adidas, Expedia and Missguided.
Jonathan Seaton, CEO and Co-founder of Twinkl, explains: “As schools around the world closed as a result of the pandemic, we recognised how our resources could help teachers, parents and carers navigate the challenge of home-schooling that they suddenly found themselves faced with. The response that we have had has been overwhelming and we are incredibly proud to have been a part of keeping the world learning during this difficult time.”
Founded in 2010, Twinkl provides over 675,000 high-quality resources, which are all teacher-created and checked, to 9.1 million members including primary and secondary school teachers, nursery workers and parents.
Although now a global company, Sheffield is still at the heart of the Twinkl success story and is now investing back into the local tech community through TwinklHive, a business accelerator that it launched at the end of last year. TwinklHive nurtures and supports emerging EdTech startups by providing them with investment, support services, mentorship and the option of residency at its office in Sheffield.
As a result, TwinklHive has contributed to the sustainable growth of 8 start-ups, despite being less than one year old itself. Since Twinkl’s investment, these companies have created and filled 25 job roles between them.
James Muir, Sheffield City Region Local Enterprise Partnership (LEP) Chairman said: “It is fantastic to see how Twinkl is enhancing the EdTech sector in Sheffield City Region. Their TwinklHive accelerator is an inspired idea which will catapult new start-ups forward, giving them the opportunity to benefit from specialist support and to be part of a rapidly growing dynamic new community that is emerging here in Sheffield.”
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