Event Venue and Description: The Source Skills Academy, Meadowhall Way, Sheffield

The opportunities for online sales are growing. By selling online overseas, businesses like yours can access a vast amount of markets at very little cost. In this workshop, brought to you by the Marketing Centre and the Department for International Trade (DIT), your company will understand how to make the most of online selling opportunities through websites, e-marketplaces, social selling and more.

You will look at the impressive growth of e-commerce and how you can utilise it as part of your export strategy.  You will explore how to reach your target market and understand your customers and their needs and also look at the importance of creating a user journey to improve your chances of an online sale and how to measure results through analytics and Key Performance Indicators (KPIs).

This workshop will cover:

• The rise and key drivers of e-commerce
• Understanding your target audience and their needs
• Proposition development and branding
• User journeys and developing funnels
• Reaching your online audience through advertising and marketing
• Measurements, analytics and KPIs

The Department for International Trade (DIT) will process your personal data supplied in this service in accordance with the GDPR. The information you provide will be processed by the DIT to perform a task in the public interest or to fulfil an official function, and the task or function has a clear basis in law and/or the processing is necessary for a contract the DIT has with an individual.

For further information and details of how to register, please follow the link provided.