You Can Export – Internationalising Your Marketing
Event Venue and Description – Yorkshire Sculpture Park, West Bretton, Wakefield
The ability to successfully market your products or services is a crucial skill to develop for any business and even more so if your target audience is overseas and culturally distinct from you.
This half-day workshop will cover the following topics:
- Developing an international marketing strategy
- Using website optimisation, translation, international SEO, Google AdWords and Social Media to market to overseas customers
- Using marketing to enhance your success in market visits and overseas trade shows
- The importance of marketing both on and offline
- Examples of real Yorkshire companies who have successfully marketed their products both on and offline
For further information and details of how to register, please follow the link provided.