Event Venue and Description – Webinar

**This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund**

This webinar covers all that’s new in the world of Google & Bing, including updates to Google’s algorithm, how changes to the presentation of search results could affect you, all the new Google Ads and Bing Ads features recently released and the latest industry data & test results demonstrating what really works in the worlds of SEO & PPC.

The world of search engines continues to develop at a rapid rate, with an ever-greater focus on mobile devices, machine learning and increasingly, voice search. It’s important that businesses stay on top of these developments to avoid getting left behind or falling foul of an update they didn’t see coming.

This webinar will cover all the important changes in the world of organic and paid search across Google and Bing. The webinar assumes no prior knowledge of search engine optimisation or pay per click advertising, with all topics fully explained and questions from delegates answered as part of the session.

The following areas will be covered:

• Google’s recent core updates: The effects on search results and how to deal with them.
• New search results features such as image carousels in local search.
• New controls over how your website “snippets” are displayed in search results.
• Google’s forthcoming organic shopping results.
• BERT: Google’s new machine learning technology for natural language processing and how it affects copywriting for the web.
• The “Bedlam” local search update and how it affects local SEO.
• New features in Google Search Console you can use to improve your website.
• New Google Ads and Bing Ads features such as the lead form extension & store pickup options in Shopping ads.

For further information and details of how to register, please follow the link provided.