Event Venue and Description: Webinar

You’re looking to take your product or service to a new market and there’s just one thing left to do – price it. Setting prices for international markets is not an easy task. You don’t want to devalue your offering, nor do you want to price yourself out.

The Department for International Trade brings you this engaging and fascinating webinar explaining how an understanding of human psychology can help you to establish the best price for your product or service. Discover how a price is decided and how it applies to business decisions as much as consumer pricing decisions. Find out how to research price points, set prices according to the consumers perceived value of a product and implement a quick and easy action plan.

You will learn:

• How customers make decisions about pricing
• How to increase your average order value
• How to differentiate your business from your competition, so your customers no longer compare prices
• An easy change to your price that costs nothing and improves your negotiating position
• Why you might want to call your product The Super 2400
• How a zero can boost your sales

For further information and details of how to register, please follow the link provided.