Event Venue and Description: Carlton Park Hotel, Rotherham, S60 2BG
**In order to attend this fully funded event your organisation must have registered and have been verified as eligible to receive support through the Superfast South Yorkshire Digital Growth Programme. Registration is quick and easy, you can register by following the link below**
Learn and understand what visual marketing is and how to use it effectively within your business. This seminar will explore the use of visual marketing in social media and other platforms, and will provide you with the latest tips and practical advice on how to get started.
The Seminar will cover:
• What is visual marketing? – What do we mean by visual marketing in today’s marketing landscape, with particular reference to social media?
• Storytelling – Reasons why overt sales based messaging no longer works and strategies around how to tell stories using visual marketing instead. How to use emotion contained within media to connect to your audience.
• Using visuals to convey specific messages – Learn how images can be used to convey the core messages of a campaign and how this is associated to specific consumer intentions. This also includes an exercise to allow you to determine your core message in visual form.
• Platforms – Specific guidance on the most popular platforms for visual marketing and how they differ based on demographic, features and visual capabilities.
• Mobile is the new TV – Why video is increasingly important and how to use formats that are appropriate to the specific platform and audience.
• The Future – A glance into the future of visual marketing and how to get ahead of your competition by using it sooner rather than later.
Attending this seminar will provide you with the expert knowledge required to start using visual marketing within your business. You will be able to begin to plan content around your business, people and products using the most appropriate tools available.
For further information and details on how to register, please follow the link below.