Event Venue and Description – Digital Media Centre, County Way, Barnsley

As a new business you need to attract new customers and paid advertising is a great way to help people to find out that you exist and a quick way to generate traffic.  This workshop will cover two of the main forms of paid advertising – Google AdWords and Facebook Ads.  You will hear how to set up and structure your Google AdWords account to capture users who are actively searching for your products and/or services.  Focus we will be on the most efficient Social Media ad platform, Facebook, to help you understand how you can reach users who aren’t necessarily actively searching for your products/services yet make them aware that you exist and deliver a desirable ad that encourage users to buy from you.

The following topics will be covered:

• Google AdWords – ad types and purposes
• Google AdWords – account set up and structure
• Bidding on key words – match types
• When to use Facebook ads
• Facebook ad targeting options
• How to manage your Social Media ads

For further information and details of how to register, please follow the link provided.