The Export Academy -Take Your Website To The World
Session 1 – Session 1: Check Your Website’s Health in 7 Easy Steps – 5 July 14:00 – 15:00
This is a very practical session which will show you how to use free tools to check your website’s current performance, before embarking on your international website journey.
Session 2: Planning your international website journey – 12 July 14:00 – 15:00
This session will take you through each website area you need to consider to form part of your international website plan.
Session 3: Platform, Providers and Preparing your Website Brief – 19 July 14:00 – 15:00
It can often be the case that businesses may take the decision to move their website onto another platform, and which may involve sourcing and commissioning external web providers and preparing a website brief. We will share with you how best to do that in this session.
Session 4: Creating and Adapting content for an international audience – 26 July 14:00 – 15:00
In this session we will look at when to use English, how to present it in an understandable format for those who don’t speak English as their first language, and when to use translated and localised content for international reach and appeal.
Session 5: Search Engines – How They Work, and What They Look for on Your Website – 2 August 14:00 – 15:00
If you have ever wondered how you might make your website rise up the Search Engine Results Page (SERPS), this session will take a practical look at what search engines need to see, and what you need to do, in order to rank your pages.
Session 6: Increasing Website Traffic Through Paid and Organic Search – 9 August 14:00 – 15:00
This session will cover content based, paid, social and affiliate methods of gaining customers. Giving a good overview of a joined-up customer acquisition strategy using all the means paid and free to attract users.
Session 7: Conversion Rate Optimisation (CRO) in 7 Easy Steps – 16 August 14:00 – 15:00
In this session we will introduce how to increase conversion into your website pages by keeping website visitors on page, interact and ultimately increase conversions.
Session 8: How to Track and Monitor Your Website Analytics to Increase Performance – 23 August 14:00 – 15:00
Having learnt how to gain more customers and to try and retain them on your website, this session will look at using analytics to further refine your efforts to positively increase website performance.