Event Venue and Description – Online

Everyone likes to think that they are rational human beings and that decision making is logical and entirely our choice – but is it? Have you ever wondered how or why you make certain decisions? What affects you, and what do you actually take into account in the decision-making process?
The answer, more often than not, is to do with Cognitive Bias.

These are thought processes that can impact and alter how we perceive reality and get in the way of you making logical decisions. Contrary to what most people think, you’re not in control of all the decision that you make each day. You make lots of decisions, seemingly on autopilot, whether that be in your business or personal life, and Cognitive Bias has a lot to do with this process.

This webinar will shed light on how and why this happens, and how you can take advantage of Cognitive Bias to have a positive impact on your business through effective UX design.

For details of how to register, please follow the link provided.