Event Venue and Description – Webinar

It takes a lot of work to create and manage a strong and engaged online community. The challenge is that what humans do well – empathise, understand context, make and communicate informed decisions  – doesn’t scale. And while AI and technology can scale, detecting patterns across vast swathes of content, it’s really bad at the human stuff.

In this session, an expert panel will explore and discuss:

• How can you go further than “reactive” moderation- ‘Taking stuff down’ is a blunt weapon that does not tackle the cause of the problem. How might moderation tools better support the type of individual customer relationship-building that is a feature of brands interaction on social media channels?
• Where can the introduction of tech actively help users?  For example,  deliberate use of chatbots has been effective in nudging vulnerable people – for example those considering self-harm – to speak to a helpline.
• What does good look like – How can you best publicise best-practice guidelines such as those produced by The Samaritans, and understand other areas in which moderators need support?
• Protecting mental health of moderators – what more can you do in this vital area?

You will come away with a list of suggestions for ways in which the Safety Tech Innovation Network can make a difference – for example by developing guidance, or sharing and promoting best practices.

For further information and details of how to register, please follow the link provided.