Remaining Competitive with Digital Marketing Masterclass
Event Venue and Description: Google Digital Garage, 15 Barker’s Pool, Sheffield, S1 2HB
The Masterclass will be held at the Google Digital Garage in Sheffield. Opened just over two months ago, the Google Digital Garage offers free courses to businesses and individuals to help them make the most of digital opportunities.
It will provide an overview of the below. It will be followed by breakout sessions where groups can discuss their marketing frustrations and aspirations. This will be fed back to the wider group and discussed, with facilitators providing practical advice and guidance on how to tackle the issues.
What are the benefits to my business?
- Brand awareness
- Resource management
Why digital marketing?
- Level the playing field
- Massive exposure
- Viral campaigns
- Measurable results
- Customer Relationship Management
- Email campaigns
- Tracking website visitors
- Using social media
Who is the Masterclass for?
Businesses who are unsure where to focus their marketing efforts, especially those without a dedicated marketing function. This Masterclass focuses on key digital marketing principles to ensure businesses remain competitive in the market.
This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.