Event Venue and Description – Commerce House, Dunston Road, Chesterfield

**Open to Chesterfield & North Derbyshire businesses – 1 delegate per organisation**

This workshop is ideal for small Chesterfield businesses that want to increase the effectiveness of their advertising and marketing by gaining editorial coverage online and in their local newspapers and magazines.

The Media Awareness workshop will give you the skills, tools and tips to help you get news coverage in your local media. A DIY approach to PR!

It’s a practical, hands-on workshop by the end of which, you will have begun to develop the skills and understanding to gain editorial coverage for your organisation.

The objectives of this workshop are:

1. To understand the media, what it is and the opportunities for ‘free’ coverage that exist
2. To become confident in talking to journalists and develop and maintain relationships with them
3. To know what makes a story and how to find the ‘hook’
4. To understand what a press release is and how to write that all-important headline and first paragraph that will grab a journalist’s attention
5. To understand how to use the tools, resources and information provided through the workshop to achieve and sustain positive local media coverage for your business.

For further information and details of how to register, please follow the link below.