Event Venue and Description – Webinar

If you are investing in digital marketing, you need to know what is working and what is not. The great thing about digital marketing is that you can measure and track pretty much everything – but to do this you need to have the right tools in place and know what to look for.

By effectively measuring your digital marketing activity and results, you can identify where to invest more time or budget as well as any channels that aren’t producing any results and can therefore be taken off your to-do list. In this webinar, we go back to the beginning: what should you be measuring and how? You will learn where to find the key metrics you need to know and how to create a report – either for yourself or someone else – that you can analyse and action to keep improving your digital results.

This webinar will cover:

• Choosing the right metrics that align with KPIs
• Overview of key tools to analyse your digital activity including websites, social media, and email
• Analysing and interpreting your results – what does the data really mean?
• Producing a clear, effective, and actionable report
• Conclusions and future actions – how to take results and implement changes

For further information and details of how to register, please follow the link provided.