Within the advertising industry a big push towards sustainability has meant that more and more brands are focusing solely on their digital presence. This has led to organisations missing out on the additional opportunities that a fully-integrated (multi-channel) online and offline campaign can provide. Join the discussion to see how to plan out an integrated campaign and why the carbon footprint might not be what you expect.
Speakers:
Laura Hickey – Senior Insights Manager, Interflora
Louise Gerrard – Senior Digital Marketing Manager, Selesti
Tom Maskill – Sales & Marketing Director, Webmart
Topics:
What is an integrated marketing campaign?
Why is integrated marketing important?
The importance of consistency across multi-channel campaigns
Sustainable marketing
Monitoring your campaign
Q&A