Event Venue and Description – Online

After a year of online selling, UK businesses are finally able to welcome customers in-store again. However, those who expanded online during lockdown will be pleased to hear this wasn’t a wasted effort, as the acceleration of eCommerce is set to continue. With many consumers staying committed to shopping online, it’s a crucial time to re-focus your digital strategy on long-term growth, rather than immediate survival.

This discussion will look at the recent trends in consumer behaviour that are laying the groundwork for the future of eCommerce, and consider how this will affect digital strategy. A panel of experts will highlight the continual importance of investing in digital, and share the top eCommerce and marketing tactics for 2021. And finally, they will examine the financial support available for businesses looking to grow online.

Key takeaways from the session include:

• The impact of Covid-19 and lockdown on consumer behaviour in 2020, and which trends are predicted to continue
• An understanding of whether your current approach to online selling will be effective in the long term
• Tactics and technologies to stand out in a crowded online marketplace, including new email strategies for 2021
• Actionable tips for adapting your online business to meet the needs and expectations of consumers beyond the pandemic

For further information and details of how to register, please follow the link provided.