Event Venue and Description – Webinar

If you’re a successful UK business looking to explore overseas opportunities, it’s crucial that you adapt your sales technique to suit international cultures. By taking an interest in the culture of your customer, not only does it help build trust, but it will reduce the likelihood of any misunderstandings.

In this three-part workshop series brought to you by the Department for International Trade (DIT), you will look at the differences in business culture and how researching different approaches to these overseas relationships can enhance your export deals, your communications, your sales pitch and even the closing of your deal.

Session 1 – Cultural Differences when Selling Internationally

In this first workshop, you will be introduced to the concept of cultural differences and how it can affect your sales approach. This session will explore the importance of relationship building and communication, as well as how selling across cultures can impact the speed of decision-making on both sides of the transaction.

For further information and details of how to register, please follow the link provided