Event Venue and Description – Webinar
Websites are integral to any marketing strategy. When looking to increase export revenue a well-constructed and internationalised site is fundamental to build relationships with both potential clients and online search engines. But when looking to internationalise your company’s website, where do you start?
The Department for International Trade in the East on England have joined with Claire Snowden from I-CAN Global, to examine the steps which need to be taken to improve communications with both existing and potential global clients. Your company’s website is the gateway to your business, allowing your company to increase their international visibility, attract new leads and customers, as well as facilitate consumer research into your products and services.
Topics covered will include:
- Three key principles for online marketing
- Three step international web strategy
- International website content
- International SEO and Ranking Factors
An internationalised website highlights your company’s willingness and ability to trade with overseas clients and partners. By undertaking the research and evaluating your online presence your company can increase revenue from international sales, test new markets and understand what appeals to your target market and how to cater for it. Your website sits at the heart of your international communications and business development strategy, so you need to ensure it is providing the maximum reach and visibility across the globe.
For further information and details of how to register, please follow the link provided.