Event Venue and Description – Webinar

A key element to exporting successfully is understanding how to manage cultural differences effectively.  Join this webinar to learn how to strategically approach cultural differences more positively and understand the rewards it can bring your business.

The Department for International Trade in the East of England have joined Patti McCarthy, Director of Cultural Chemistry and author of ‘Cultural Chemistry, Simple Strategies and Bridging Cultural Gaps’ to examine how to incorporate cultural understanding into your export strategy, aiding your company to win more international business.

Topics covered during this webinar include:

• Rewards – What are some of the many benefits and advantages of developing your cultural competence?
• Research – What do you need to know and why?
• Reflect – How do you feel about what you have learnt and what kind of impression do you give others?
• Reach out – What simple techniques can you use to build bridges over cultural gaps?

It is vital when trading overseas that you adjust your business practices to account for cultural differences.  Devising a mind-set which creates common ground is critical to winning business and successfully selling your product or service.  Join this webinar to understand the steps your business needs to be taking to effectively manage cultural differences.

For further information and details of how to register, please follow the link provided.