Call an advisor: 03330 00 00 39
Call an advisor: 03330 00 00 39
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Wednesday 14th August

Using Paid Advertising to Promote Your Business

Event Venue and Description – Digital Media Centre, County Way, Barnsley

As a new business you need to attract new customers, and paid advertising is a great way to help people find out that you exist and a quick way to generate traffic.  This workshop will cover two of the main forms of paid advertising – Google AdWords and Facebook ads.  You will find out how to set-up and structure your Google AdWords account to capture users who are actively searching for your products/services, along with the most efficient social media ad platform, Facebook, to help you to understand how you can reach users who aren’t necessarily actively searching for your products/services, yet make them aware that you exist and deliver a desirable ad that encourage users to buy from you.

The following areas will be covered:

  • Google AdWords – ad types and purposes
  • Google AdWords account set up and structure
  • Bidding on key words – match types
  • When to use Facebook ads
  • Facebook ad targeting options
  • How to manage your Social Media ads

For further information and details of how to register, please follow the link provided.