Using Paid Advertising to Promote Your Business
Event Venue and Description – Digital Media Centre, County Way, Barnsley
As a new business you need to attract new customers, and paid advertising is a great way to help people find out that you exist and a quick way to generate traffic. This workshop will cover two of the main forms of paid advertising – Google AdWords and Facebook ads. You will find out how to set-up and structure your Google AdWords account to capture users who are actively searching for your products/services, along with the most efficient social media ad platform, Facebook, to help you to understand how you can reach users who aren’t necessarily actively searching for your products/services, yet make them aware that you exist and deliver a desirable ad that encourage users to buy from you.
The following areas will be covered:
- Google AdWords – ad types and purposes
- Google AdWords account set up and structure
- Bidding on key words – match types
- When to use Facebook ads
- Facebook ad targeting options
- How to manage your Social Media ads
For further information and details of how to register, please follow the link provided.