Event Venue and Description – Online

This workshop will take you through the difference between desk and field research and include market size, trends, competitors, and customer attitudes. Sheffield Business & IP Centre (BIPC) can help you with access to their free suite of business information databases.

Introducing a suite of business information databases, they will cover practical examples of how you can find relevant information about your business and industry to support your desk research, such as Cobra, Mintel, IBIS World and Grantfinder. These databases provide high quality UK and Global market intelligence and customer insight. Some of these reports cost £1000s and will add value with their:

• analysis of your industry
• enable you to network
• find new suppliers
• find new business sales leads
• find new grant opportunities

This is a free resource for businesses in expert reports and analysis equates to £50m of added value.

This webinar will also cover essential field research to complement published market research. This will help find out what your customers think about your specific product or service, including how much they are prepared to pay for it. You will look at how to engage with your customers to find out what they really think, instead of the answers they think you want to hear.

For details of how to register, please follow the link provided.