Event Venue and Description:  Silver Plate at The Sheffield College, Granville Road, Sheffield, S2 2RL

Dr. Moilanen, world leading Place Marketing specialist, will present on his recent research which has shaped nine cornerstones of success in creating and managing city brands. He describes these as the ‘must-win battles’ that any city or region can learn from when working on a place branding initiative.

Working with high-ranking city branding practitioners from 12 European cities including Athens, Berlin, Copenhagen and Dublin, Dr. Moilanen compares data and experiences to create the cornerstones of success, which he will present at this insightful and exclusive event.

For booking and further information, please visit the website link provided.