Event Venue and Description – Sheffield Tap, Sheaf Street, Sheffield

This event will include two talks around different aspects of SEO.

User Centric Technical: How to make you Website structure work for your users

Edd Wilson, Senior Technical SEO Specialist at Impression will cover how as an SEO it is easy to end up focussing your time on improving the efficiency of websites for Google, with no consideration of how your changes might create pitfalls in your user experience. He will also discuss how he shifted his focus to developing user centric technical improvements for his clients’ websites, sharing insights into how to structure your site in ways that will benefit both your users and search engines.

Three simple ways to build awesome links for your business

Joshua Hardwick, Head of Content, Ahrefs will cover how link-building is just as important as ever within your SEO strategy, providing the authority signals your website needs to stay competitive in search.  In this talk, Joshua shows a few tried and tested ways to build white-hat links for your business.  Specifically, he aims to cover broken link building, converting unlinked mentions to links, and next-level guest posting.

For further information and details of how to register, please follow the link provided.