User Email: businesssheffield@sheffield.gov.uk

Event Venue and Description: Business Sheffield Gateway, 2nd Floor, 11 Broad Street West, Sheffield, S1 2BQ

Part of the Launchpad Programme – The course provides essential awareness for a supplier, wholesaler or small retailer considering pitching their product to a large retailer. Discover the complex structures of large retailers and how these interact and affect your potential pitch to them. Gain an understanding of how the major retailers think, strategise and conduct their procurement requirements.

Learn how to approach negotiations with a major retailer and how to combat some of their more onerous terms. Understand some lateral strategies for approaching or gaining entry to a large-scale retailer.

Topics include:
– Retailer structure & complexity
– Procurement & product to market understanding
– Negotiations
– How to get in/tactical entry

For booking and further information, please visit the website link provided.