Event Venue and Description – Webinar

Your customers or clients want to know the story behind your organisation, what makes it stand out and why they should care. It’s why so many of the best businesses are putting brand at the heart of everything they do.

During this session, brand experts, Michael Murdoch and Robbie Dale will use their Story Cube formula to dissect the key questions you need to consider when building the foundations of your brand. The session will be interactive and will equip you with useful exercises to consider when thinking about selling and pitching with ease.

This workshop will cover:

• introduction to the Value Proposition Canvas
• the art of market research
• how best to understand your audience
• techniques to refine your brand strategy

For further information and details of how to register, please follow the link provided.