Designing, monitoring and evaluating your campaigns: the importance of evidence-based, data-driven campaigns and providing evidence of success.

Do you find that:

• At the outset of designing and delivering your campaign, you are having to use anecdotes or assumptions on aspects such as who your target audience are and how they behave, the best channels to reach them on and the most effective messages to use with them?

• Or that during the life cycle of your campaign it can be difficult to know how well it is doing, whether that be how many hits or shares it is getting in the media, if it is indeed reaching the target audiences and whether the campaign’s messages are resonating and working?

• Or maybe after your campaign ends, it’s sometimes difficult to determine how successful it really was; whether it met its objectives, did it reach the key intended audiences, and what can you learn from it to take forward as best practice in future campaigns.

Do you work in the public or third sector as a:

• Media Relations Officer/Manager
• Campaign Manager
• Community Outreach Officer/Manager
• Consultation Manager
• Communication Officer

Do you want to:

• Have a greater understanding of the audience(s) your campaign is targeting and how best to reach them

• Use evidence to inform and focus the planning of your campaign and activity

• Monitor the success of your campaign throughout, but also ensuring your campaign can implement mitigations if needed

• Demonstrate the key successes and impacts of your campaign and how well it met its objectives

• Use your evaluation learning from your campaign to inform your future work and activity

If YES, reserve your place today!

After this course you will be able to:

• Having a greater understanding of the audience(s) your campaign is targeting and how best to reach them

• Using evidence to inform and focus the planning of your campaign and activity

• Monitor the success of your campaign throughout, but also ensuring your campaign can implement mitigations if needed

• Demonstrate the key successes and impacts of your campaign and how well it met its objectives

• Use your evaluation learning from your campaign to inform your future work and activity

For further information and details of how to register, please follow the link provided.