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Wednesday 25th November

Preparing for an International Customer

Event Venue and Description – Webinar

If you’re a successful UK business looking to explore overseas opportunities, it’s crucial that you adapt your sales technique to suit international cultures. By taking an interest in the culture of your customer, not only does it help build trust, but it will reduce the likelihood of any misunderstandings.

In this three-part workshop series brought to you by the Department for International Trade (DIT), you will look at the differences in business culture and how researching different approaches to these overseas relationships can enhance your export deals, your communications, your sales pitch and even the closing of your deal.

Session 2 – Preparing for an International Customer

This session will explore cultural aspects of gaining introductions and to ensure you build connections with the right people. You will also explore how to build your proposition, ensure it matches customer requirements and how to get the foundations of your first international sale in place.

For further information and details of how to register, please follow the link provided.