Event Venue and Description – Cubana, Leopold Street, Sheffield

This session will prove that a well written and executed press release can generate media coverage worth tens of thousands of pounds in a matter of minutes – and can be a far faster and more cost effective way of influencing a market than months of Social Media would.

The following topics will be covered:

• What is PR?
• The benefits of PR
• Why 99% of press releases end up in the bin
• How to consistently be the 1% that makes the news

For further information and details of how to register, please follow the link provided.