Meeting Independent Buyers and Preparing for Trade Shows
Event Venue and Description – Proact Stadium, Chesterfield
The Food and Drink Forum are delighted to work on behalf of Marketing Peak District and Derbyshire to offer Derbyshire food and drink producers and visitor economy businesses the opportunity to attend this fully funded course to help you grow and develop your businesses through the amazing food and drink products produced.
The following topics will be covered:
- How to make a pitch
- Setting up your approach, getting yourself prepared, making the first call or visit count – make sure your price list is working for you
- Stepping into the buyers shoes – understanding what the buyer would like to hear, reading responses as you pitch and maximising your chances of closing sales
- Trade Shows
- How to convert a visitor to the stand into a customer and avoid time, killer questions to sort the wheat from the chaff and building your confidence with ending conversations
- Setting up your show offers and making your enquiry form work for you, making your offer compelling and getting the information you need to close the dealUnderstand trial closing and making sure your customers find you, set up and follow up, are things you need to master when you are parting with money to attend a trade show or exhibition
For further information and details of how to register, please follow the link provided.