Event Venue and Description – Mercure St Paul’s Hotel & Spa, 119 Norfolk Street, Sheffield

Have you been investing time and money into marketing, only to end up with wasted budget and no new customers?

In 2020, the burning question won’t be should you ‘do’ digital marketing, it will be how can you use it to generate a real return?

In this straight-talking masterclass, you will be shown how to create a powerful digital marketing strategy, that reaches your customers, reveal secrets of lead generating campaigns that actually convert and suggest ways to change your approach to fuel business growth.

At this event you will discover how to:

• Use Social Media to gain an insight into your customer’s lives and habits
• Establish the correct routes to market with customer profiling tactics
• Master the basics of customers targeting and re-targeting
• Create digitally led lead generation campaigns than convert
• How to stop ‘self-promoting’ and use content that actually resonates with your audience
• Learn how much you should be spending on paid activity
• Discover which strategic KPIs you need to benchmark (and which you should forget)
• Build a digital marketing strategy that actually works and integrates with your other activity

For further information and details of how to register, please follow the link provided.