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Marketing Masterclass: Segmenting and Targeting Your Market

March 14 @ 1:00 pm - 4:00 pm

Date: Wednesday 14 March 2018
Time: 9:30am – 12:30pm

Venue: 11 Broad Street West, Sheffield, S1 2BQ

Market segmentation gives businesses the ability to define customer needs, target marketing efforts and make better strategic business decisions across all functions. This Masterclass will provide business leaders an understanding of market segmentation, the benefits, limitations and what targeting strategies you can adopt to achieve the highest performance.

This Masterclass will cover:

  • Understanding segmentation
  • Segmentation methods
  • Applying Segmentation and targeting strategies to your business

Who is the masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

It is particularly relevant for senior business leaders (ie. C-Level, Managing Director, Marketing Director) across any sector who want to grow their business, achieve better ROI and performance on business strategy.


Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker.

A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield.

Find out if your business meets the definition for Small and Medium-sized Enterprises (SME).

Please note that if your firm that is part of a larger Group you may need to include staff headcount, turnover, balance sheet data for the Group too, to ascertain whether it is eligible.

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

More Sheffield City Region Growth Hub Enhancement Project Masterclasses.

Contact us for more information.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020.  The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.


11 Broad Street West
Floor 2- 11 Broad Street West
Sheffield, S1 2BQ
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