Event Venue and Description – Central Technologies, Chesterfield

Are you responsible for the marketing activity in your organisation, or provide clients with marketing services?  Is so this forum is for you.

It can be a challenge learning new techniques and sharing knowledge when you’re busy working on delivery.  The Marketing Forum is designed to provide delegates with a platform to hear about the latest industry developments, trends and techniques and to share best practice – plus it’s a great opportunity to network with likeminded people.

During this forum the following areas will be covered:

• What do you need to make your website successful? – Purpose Media – There is a lot of advice out there that comes from all angles when it comes to making your website work well for you and your customers.  Where do you start?
• How to use paid media to drive customer awareness, traffic, engagement, leads, sales and retention – Ann Stanley, Managing Director, Anicca Digital – If you need to increase your brand awareness, or you want to gain more leads or sales to grow your business, then you should consider paid media as an important part of your marketing communications mix.  This practical workshop will show you the many options for using paid media in your digital marketing and how to use an ‘objectives based approach’ to select and set up your campaigns.  The presentation will include:
  • Background information and current online advertising environment
  • Understanding marketing channels, ad formats and objectives
  • Choosing ad objectives for your campaigns
  • Targeting (how to trigger your ad to show)
  • Examples of ads (by business objectives)
  • Case study on the performance of a range of different paid media techniques to promote the download of the A10 Marketing Framework
• What good enough looks like and remembering to enjoy the journey to get there – Paul Wilson, Sales and Marketing Manager, Rock Fall UK Limited – A client perspective ‘Every organisation has different priorities, market positions, and possibilities’.  Once you’ve had the conversation about doing it, the conversation starts of whether to outsource or do it in house.  What is the best way to do it, budgets, deadlines and outcomes.  It’s great to see what the big blue chip companies are doing really right, or really wrong.  But in those organisations there are people that normally have worse time pressures, and more people to get approval from.  This session will cover what the approval process looks like in your organisation, what your budget is, how to get the most from your money and who are your competitors.

For further information and details of how to register, please follow the link provided.