Marketing Essentials for Start-Ups
Who’s your ideal customer? Where do you find them and how can you engage them so they become more than customers: brand advocates?
This workshop will help you to define – with microscopic focus – the characteristics of the customers you want and those you don’t. It will enable you to confidently position your offer and communicate effectively, to appeal to your ideal customer. And you’ll learn how to create a results-focussed marketing strategy, involving measurement and testing. A must for new and early stage freelancers and businesses.
Your guest speaker:
Jamie Veitch is a highly regarded Consultant and Advisor, with current clients ranging from startups to £10m+ turnover businesses. He works for clients all over the UK and has run workshops as far afield as Malaysia, and is a mentor for the University of Sheffield Enterprise; he also presents a weekly radio programme interviewing business leaders and social entrepreneurs on Sheffield Live FM radio. His passion is helping people running businesses and social enterprises to achieve their goals and communicate their results;