Event Venue and Description – Webinar

**This webinar is hosted by the D2N2 Growth Hub, East Midlands Chamber and part-funded by the European Regional Development Fund**

Learn how to plan and implement ad campaigns across a range of social media platforms including Facebook, Instagram, Twitter and LinkedIn.

If you are already using social media for your business you will be aware that social media marketing can be cost effective, highly targeted and adaptable to any business objective.

But business pages are finding it harder to reach their customer and potential customers organically (not having to pay) and are now turning their attentions to paid social marketing.

Social media advertising (or paid social marketing) provides organisations the chance to reach, engage and convert new customers that would not normally see their organic posts, or reach existing customers with new services or products.

It can be used to support businesses’ organic activity, or to help drive fan acquisition or engagement. It can also be used to drive lead conversion and sales from new audiences (which can happen on the social platform or by driving the user back to the company website).

This webinar will cover the following areas:

• The basics of paid social marketing versus organic social marketing and how to integrate paid social into your social marketing
• Understanding different campaign objectives and planning for success
• What bidding strategies to consider and how to measure success
• Looking at the paid marketing options across different social media platforms to find the right one for your audience
• How to use audience planning, audience targeting and measure success with different paid strategies
• Learn how to manage and measure the effectiveness of your paid social marketing campaigns

For further information and details of how to register, please follow the link provided.