Event Venue and Description – Dunston Hall, Norwich
**Free Event**
This is an essential half day workshop for up-skilling your market research projects and making good international decisions for your business.
You will look at the resources available and review the types of information which will result in good international decisions.
The following key questions will be discussed and answered:
- What is effective market research?
- When should you consider it?
- Where can you find the best information?
- Which key markets should you prioritise?
- Why is it important to your profitability?
- How should you approach your research strategy?
Quick links to useful international websites will be provided to highlight market growth, trends, and requirements. Market selection will be reviewed, barriers assessed and unattractive options eliminated, the effectiveness of primary research in country will be examined, and the importance of cultural considerations in initial meetings.
By undertaking successful market research, exporters of products and services can prioritise countries, target market segments, and approach suitable customers.
For further information and details on how to register please follow the link below.