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Wednesday 5th May

How to make the most of Google Analytics and boost you international ranking with SEO

Event Venue and Description – Online

Are you looking to use digital channels to make the most of opportunities for growth across global markets?

This session will cover the importance of Google Analytics and how to set up tracking to drive success for your business. You will also be shown how to find out what has been working well on your website and what should be improved.

The second half of the session will look at the key areas of search engine optimisation (SEO) that can improve the ranking of your website. You will discuss some technical elements of SEO but in an accessible way and with actionable takeaways.

Finally, you will hear how to perform keyword research and what are the most common mistakes to avoid.

Join The Department for International Trade and Footprint Digital to understand how to drive more traffic to your website and how to optimise it for search engines to improve your ranking.

The webinar will cover:

– Fundamentals of Google Analytics

– How to boost your business rankings on Google

To make the most of this webinar, you will ideally have previous online experience with either an existing marketplace or your own online site.

For details of how to register, please follow the link provided.