In this 90-minute workshop with international culture specialist, Bob Spence, Director of International Business Development at Barclays Eagle Lab C4D, we’ll look at the importance of culture in international selling and how differences in client and customer behaviour can impact the selling experience. We’ll explore how to apply cultural awareness to your export strategy, including your sales methodology, customer service, and marketing communications. Find out how including cultural diversity in your strategy could improve your chances of export success and increase future sales potential.

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