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Thursday 26th May

Growth Hacking vs Traditional Marketing. KTN Entrepreneur’s Forum

KTN Entrepreneurs’ Forum is a monthly event with guest speakers and open discussions. They’re designed for people to network, learn and share ideas in a lively, stimulating and social environment; with the long term goal of supporting entrepreneurship and knowledge transfer in the business community.

This Month’s Topic

As a business there is one task which matters the most – Growth. This focus has given rise to a number of methods, tools and best practices which simply didn’t exist in the traditional marketing repertoire.

‘Growth hacking’ is a technique every business should consider using. Companies like Facebook, Twitter and LinkedIn have used growth hacking to gain incredible numbers of users and loyal communities. Originally, growth hacking helped lean start-ups increase profits in relatively short periods of time. The benefits however, can also increase the effectiveness of larger, well-funded marketing campaigns.

During this session we’ll look into what is actually meant by the term ‘growth hacking’, how it is different to traditional marketing and how an understanding of people’s online interactions can be used to grow and sell. We will also look at some of the methods being used to implement this successfully.

After the talk from our guest speaker, you will get a chance to share ideas and collaborate with fellow entrepreneurs in our table discussions. This a great opportunity to really explore the topic, exchange knowledge and make valuable connections.

Guest Speaker

Jamie Shuker, Founder/Growth Hacker at Facetheory: Jamie has previously ran, and successfully exited a £100m turnover online travel agency. He has a wealth of experience in digital transformation, having assisted a £2bn euro online fashion retailer and more currently founding and growth hacking a skin care company. His theory is, lean, mean and permanently in beta. View LinkedIn Profile

Event Programme

6pm: Drinks Reception & Food on Arrival

6:30pm: Warm Welcome from Freshly Squeezed

6:40pm: Speaker

7:15pm – 8pm: Table Discussions

8pm: Networking Hour

Who Is The Event For?
If you are an established business owner, a startup owner or an aspiring entrepreneur in the creative, digital or tech sector, then this is definitely for you.

Event Venue: Roco Creative Co-op – 338-346 Glossop Road, Sheffield, S10 2HW