Event Venue and Description – Digital Media Centre, County Way, Barnsley
Your website is your online shop front. It is all well and good having an all singing and dancing website, but it is no good without any traffic. This workshop will help you to understand the different ways in which you can generate website traffic. The various different marketing channels that can be used to generate website traffic will be covered, including Search Engine Optimisation (SEO) to help you to understand how to rank your website on the first page of the search results when your customers are searching for your products or services.
The workshop will cover the following topics:
- The different channels of marketing that can drive traffic to the website
- What is SEO and how a new business can get the most out of it
- Optimising for long-tail key phrases
- How blog posts can help SEO
- Basics of backlinks
- How to convert website traffic into leads and sales – conversion optimisation
- How to influence your visitors actions creating urgency
- Utilising Google My Business
- The power of FAQ’s and customer reviews as a way of capturing visitor details
For further information and details of how to register, please follow the link provided.