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Call an advisor: 03330 00 00 39
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Tuesday 15th September

Digital and Social Media Masterclass

Event Venue and Description – Webinar

**Please note that this event takes place over 3 days**

Do you know how to identify, reach, persuade and engage influencers to support your campaign?

Do you know how to best respond to negative posts on social media?

Do you know how effectively measure your digital and social media activities?

These courses are specifically designed for public sector communicators.

  • Campaign Managers
  • Consultation Managers
  • Community Outreach
  • Communication Officers and Managers running Consultations
  • Media Relations Teams

Tuesday 15th September, 10.00am – 12.00pmHow to Identify and Engage Influencer

How to identify, reach, persuade and engage influencers to support your campaigns

  • What do we mean by influencer?
  • Why are influencers important?
  • What has changed due to Covid-19?

Identifying influencers with free and low cost common public sector tools

  • How best to reach influencers

Constructing your offer

  • Legal requirements of paid and unpaid influencers
  • Understanding what an offer should contain
  • How to approach influencers

Engagement and Advocacy

  • Engagement with Influencers
  • Advocacy of influencer content
  • Measurement and reporting

Wednesday 16th September, 10.00am – 12.00pmHow to respond to negative posts

Public Sector Best Practice in Safeguarding Reputation

Introduction

  • What do we mean by negative posts on social media?
  • Why are dealing with negative posts important?
  • What has changed due to Covid-19?

Categorising negative posts

  • Identify detractors of your organisation and initiative and tracking negative posts
  • Categories of negative posts
  • Understanding virality

Dealing with negative posts

  • What to do when you receive a negative social media post
  • Devising your post response process

Thursday 17th September, 10.00am – 12.00pm – Creating your digital and social media measurement framework

Introduction

  • Who needs to measure what?
  • Which measures matter
  • Who needs to receive which measures?
  • What has changed due to Covid-19?

The measurement framework

  • Introducing the measurement categories
  • The universe of measures
  • Choosing your measures Your measurement framework
  • Creating your measurement framework
  • Measurement Reporting

After this course you will be able to:

  • Identify, reach, know how to persuade and engage influencers for your campaign
  • Understand, and have a process for responding to negative posts on social media
  • Understand what digital and social media measures matter

For further information and details of how to register, please follow the link provided.