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Tuesday 26th April

CWB: Developing a Marketing Strategy for your Social Enterprise or Charity (Day 1 of 2)

Description

Please note this workshop is for people who are looking to start up or run a Social Enterprise or Charity in the Sheffield City Region and is delivered under the Community Wealth Builder (CWB) programme. Click here to find out more about the Community Wealth Builder programme

Few organisations in the charity and social enterprise sector can afford a marketing department, but that means your marketing strategy is even more critical. It needs to reflect the realities of running a charity or social enterprise.

By attending this two-part session, delivered by Sarah Brown, ideas inspirer, from inspire2aspire, you will develop a marketing strategy and plan to:

  • Niche your organisation, so you stand out from the crowd
  • Communicate effectively to all your stakeholders
  • Promote your products and services to attract donations, funders and customers
  • Save time by having a plan that gives you clear messages to use and strategies to follow that work

It will be a practical marketing strategy and plan based on Sarah’s award winning marketing experience of working for global brands like Colgate and Dyno-Rod. For the last 30 years, she has translated and applied this experience in the charity and social enterprise sector.