This workshop is being held to support start-ups & small businesses in Sheffield City Region. As there are a limited spaces available, priority will be give to registered Launchpad clients. If you are not a Launchpad client but you would like to book on then please email us at Launchpad@barnsley.gov.uk

No matter which social media platforms you and your business are on, you can’t rely on putting ‘Buy now’ links on there or just sharing things other people have created. You need to create your own content. But where do you start? How do you find out ideas and what tools will you need?

• The different types of social media content (Image, Video, Graphics, social media features)
• The different social media platforms and what works on each of them (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok)
• Identifying what content and social media platforms work best for your business
• How to achieve your business goals with content marketing
• Identifying and targeting your social media audiences with content marketing
• How the different social media algorithms work
• How to plan and schedule content
• How to use analytics to inform your content strategy

The Creating Social Media workshop is run by Bigfoot Digital, an award-winning digital marketing company focusing on social media marketing and advertising, SEO and website development. The speakers from Bigfoot Digital work on social media marketing strategy and content creation on a daily basis for companies in a broad range of industries.

Launchpad Information:

We provide free business support to start-ups & businesses with up to 10 full time employees who are based in the Sheffield City Region area. If you would like to access additional business support or find out more you can fill out an online enquiry & we’ll be in touch to book you in for a telephone appointment: www.enterprisingbarnsley.co.uk/start-up