Event Venue and Description – Dunston Innovation Centre, Chesterfield

**This event is open to Chesterfield businesses only, one delegate per organisation**

This workshop is ideal for small Chesterfield businesses who want to increase the effectiveness of their advertising and marketing by gaining editorial coverage online and in their local newspapers and magazines.

The Media Awareness workshop will give you the skills, tools and tips to help you get news coverage in your local media.

The objectives of the workshop are:

• To understand the media, what it is and the opportunities for ‘free’ coverage that exist
• To become confident in talking to journalists and develop and maintain relationships with them
• To know what makes a story and how to find the ‘hook’
• To understand what a press release is and how to write that all-important headline and first paragraph what will grab a journalist’s attention
• To understand how to use the tools, resources and information provided through the workshop to achieve and sustain positive local media coverage for your business

For further information and details on how to register, please follow the link below.