Event Venue and Description: Business Sheffield, 11 Broad Street West, Sheffield

Part of the Launchpad programme

A workshop that will run you through how to develop a full Content Marketing Strategy, from initial ideas through to promotion and measurement.

Topics include:

• Developing customer personas
• Identifying where your customers are online and how to target them using content
• How to develop winning content ideas using research and tools
• How to design content that stands out above the noise
• How to effectively promote your content through paid, owned and earned channels
• Social media advertising, digital PR, social influencers etc.
• How to measure the success of your content marketing campaigns from reach, engagements, through to eventual conversions on your site.

To reserve yourself a place or for more information please follow the link below or call the Business Sheffield Gateway on 0800 043 55 22 or 0114 224 5000.