Event Venue and Description – Webinar

Harvard Business School conducted a study of firms during economic downturns and found that a mere 9% came out stronger at the other side. The majority either failed or were not able to maintain their growth rates even three years later. Those that are successful were the ones that combined both defensive and offensive strategies, pulling back in certain areas whilst investing in others. It’s a complex but achievable balance.

This webinar will discuss the specific marketing levers that companies can deploy to not only survive in the short-term but build their brand equity over the long-term to take advantage of the eventual upswing. It will present a candid view on what makes a firm sit within the “9%” and how SMEs today can turn adversity into an opportunity through marketing.

You will discuss a range of examples, tools and actions that you as an SME can take to pivot, position and publicise at this time. Many of which will require no budget, just creativity, innovation and counter-intuitive thinking. Finally, there will be a chance to ask any questions on how to tackle your marketing at this time.

For further information and details of how to register, please follow the link provided.