Brand Protection for e-Commerce in Southeast Asia
Ready to expand overseas but unsure of how to effectively protect your brand from being exploited in the digital realm? Brand abuse such as counterfeits, false association are some of malicious activities that erode your revenue and undermine your relationship with your customers.
Understand the common ways that brands are exploited by third parties in e-commerce marketplaces and pick up essential knowledge of brand protection tools available in such marketplaces. In the second segment of this webinar, Deputy Director General, Atty. Teodoro C. Pascua of the IP Office of the Philippines will speak about the recent IP developments and issues relevant to e-commerce sector in the Philippines.