An Introduction to Search Engine Optimisation
Event Venue and Description: Digital Media Centre, Barnsley, S70 2JW
Over the past few years, the digital landscape has changed significantly but Search Engine Optimisation (SEO) is still probably the most effective marketing strategy, providing the following benefits to your business.
Increased traffic – provided your site is ranked high up the Google rankings, you will receive a lot of clicks and impressions and visitors to your site.
Return on investment (ROI) – SEO will provide good analysis of activity and enable you to quantify the cost and benefit of your investment in SEO and allow you to create a substantive strategy.
Cost savings – As SEO targets surfers who are actively searching for your products or services, it is the most effective marketing strategy out there. Anecdotal evidence suggests that effective use of SEO can save 60.7% when compared to a cold-calling strategy!
Site friendliness – SEO makes your site easier to navigate for search engines and users alike.
Brand awareness – Clearly high ranking will result in a boost to site impressions and gives your website more exposure. This will raise the profile of your site and your business, developing trust and engaging users to engage with your brand.
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