Creating a marketing strategy is vital for your business. It’s essentially your Sat Nav to success, outlining the different destinations along the way. Without it how will you know if you have taken the right turn and when you will get there?

This masterclass is designed to help you create a basic digital marketing strategy to help your business gain the focus and clarity it needs to thrive in an online environment.

This Masterclass will cover:

• • Market Research,
  • Profiling your target market,
  • Competitor Research,
  • Creating Marketing Goals and targets,

• Creating your customer decision making process,
• Key dates in your industry,
• What platforms are you going to utilise?
• Monitoring and reviewing progress.

This Masterclass is complimentary to Achieving Your Goals through Digital Marketing (Barnsley) , How to Grow your Online Presence (Sheffield) and Creating a Social Media Plan and Strategy (Doncaster) Masterclasses which are running.

Who is the Masterclass for?

This Masterclass is for all growing SMEs within the Sheffield City Region, as long as the below eligibility criteria is met.

This masterclass is designed for business owners or employees who oversee and manage the digital marketing of their business.

You are required to have a basic understanding of digital marketing to get the full benefit from this masterclass.

Eligibility

Only one registration per business via Eventbrite will be confirmed. If additional people from your business would like to attend, they can be added to a waiting list by emailing enhancementproject@sheffieldcityregion.org.uk with the business name, name of additional attendee and contact telephone number. If this Masterclass isn’t fully subscribed upon the closure of registrations, we will contact you to offer the additional place. The waiting list will be prioritised on a first come first served basis. Businesses that register more than one attendee via Eventbrite will be contacted and asked to nominate one person to attend.

This Masterclass is open to small and medium-sized enterprises based in the Sheffield City Region. If you are unsure whether you fall into this region you can use the postcode checker.

A part of your business must be based in one of the following districts: Barnsley, Bassetlaw, Bolsover, Chesterfield, Derbyshire Dales, Doncaster, North East Derbyshire. Rotherham or Sheffield.

Find out if your business meets the definition for Small and Medium-sized Enterprises (SME).

Please note that if your firm that is part of a larger Group you may need to include staff headcount, turnover, balance sheet data for the Group too, to ascertain whether it is eligible.

We are pleased to be able to provide this masterclass free of charge due to funding from the European Regional Development Fund. There are a number of eligibility criteria for attendees which we will check using the online registration questions and in a phone call to every attendee prior to the event.

More Sheffield City Region Growth Hub Enhancement Project Masterclasses.

Contact us for more information.

This event will be delivered by the ‘Sheffield City Region Growth Hub Enhancement Project’ that is part-funded by the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. The project, for high-growth businesses in the Sheffield City Region, aims to increase their competitiveness and so help them grow and prosper.